“DC Comics Does Not Market Exclusively to White Males”

  • Of the fifty-two monthly titles launched by DC in September, six were solo books featuring lead characters of color.
  • Half of those books have since been canceled.
  • Of the fifty-two monthly titles launched by DC in September, six were books (solo or teams) lead by female characters.
  • In September, DC Comics had one Black writer working for them and one female writer working for them.
  • The one Black writer working for DC Comics has since been let go.
  • Of the six books featuring lead characters of color, a full third kept their faces (and with them, their ethnicities) completely obscured on every single cover. Only one White lead did the same.
  • Of the six books featuring female leads, a full third were marketed using sexually explicit covers. No male lead books featured their leads in sexually explicit poses.

Make of that what you will.

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